logo design

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Logo design or brand marks are a visual identity of any business, brand, or company. It is the first presentation for your brand. A logo needs to serve two purposes — representing a brand’s identity and telling the audience what the brand is all about.

 

Since a logo is going to be used at any project and will represent the company on all media, logo design must be created according to the necessary analysis of the company sector and the potential target audience. An effective and efficient logo design is the ultimate necessity for a company, considering the fact that the logo is going to be used in all communication projects and it is going to represent the company on all media. For a logo to be efficient, more than anything else it needs to be plain. The logos of the giant international brands make a good example of this principle.